Our plant-based dog food recipe was developed in collaboration with scientists, University academics, canine nutritionists, veterinarians, herbalists and other pet industry experts.

It is developed to exceed the nutritional levels established by both the European Pet Food Industry Federation (FEDIAF) represents the national pet food industry associations in the EU, including the Pet Food Manufacturers Association in the UK (PFMA). and  AAFCO (Association of American Feed Control Officials).

We have taken both FEDIAF and AAFCO guidelines into account in the development of our formulation to ensure exceptional product nutritional quality and safety.

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